How your customers prefer to pay impacts their buying decisions. Learn all about payer preferences in 2021, and how you can leverage them for your business.
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Who this report is for
Businesses that collect recurring payments from consumers in North America, the UK, Europe, or ANZ. Or that plan to collect in these regions, in the case of international expansion.
Why payment preference matters
Which payment methods your customers prefer to use is an important consideration in any business’ payments function.
Ignoring your customers’ payment preferences can introduce friction into their buying journey and make your competitors a more welcoming alternative.
Addressing them, however, can increase conversion, improve customer loyalty, and reduce churn.
What you'll learn
GoCardless partnered with YouGov to survey 15,424 consumers across the US, Canada, UK, France, Germany, Australia, and New Zealand. In this report you'll learn:
Which regions bank debit (such as Direct Debit in the UK and ACH debit in the US) dominates payer preference in
Where card payments are preferred, and where they're divisive
How well digital wallets like PayPal stack up
Why consumers favour their preferred payment methods
How consumers' payment behaviours will change in a post-COVID world
Featuring commentary from GoCardless partners Zuora and Recurly.
Interested in automating the way you get paid? GoCardless can help
